How Data Exchange Helps Farmers

Emma Parsons, CEO, Agrigate

“We see a future where farmers never have to manually enter any data, where tools and systems are connected together and “just work” – from how farmers meet their compliance requirements, to how they interact with their rural professionals.”

Emma Parsons, CEO Agrigate, has spent the last decade supporting farmers to meet the sustainability challenges facing the industry. When the opportunity to lead Agrigate, a joint venture between LIC and Fonterra, came along – Emma jumped at the chance to lead this transformation. 

I feel really strongly that data connectivity is a missing link in helping farmers meet compliance requirements and drive profit, while connecting consumers to the stories behind their food.

“Agrigate has zeroed in on double-entry of data as a key pain point for farmers – we started by showing farmers performance insights but we’ve learned that the greatest need is sharing information with their farm team; for example, staff, farm advisors, their bank manager or accountant, and of course with regulators and milk processors.”

Agrigate is about to kick off auto-populating animal health treatment information from MINDA® LIVE to the Dairy Diary, a request from farmers to help meet compliance requirements which saves them the time and frustration of double data entry. “This is just the start – once data is integrated in Agrigate, farmers are able to share groups of data with those who need to know, all from one central platform without the pain of going into each individual tool and manually entering data or providing permissions,” says Emma.

Connecting New Zealand’s ag-tech ecosystem and creating an environment where partners can work together to create a better farming future is a core part of Agrigate’s role. “The future of farming will be driven by smart on-farm devices. We see Agrigate as taking care of the day-to-day admin of getting data where it needs to go – helping farmers get the right support from their farm team, access global markets and meet consumer and compliance requirements,” says Emma.

Consumers are demanding greater visibility of how their food is produced, and data is key to providing that transparency, and ensuring that farmers get more value for their produce in global markets.

“New Zealand can lead the way by proving to consumers the quality, safety and environmental sustainability of our food.”

It’s easy to get started with Agrigate and is free to farmers on the basic plan.